Jeremy Lockhorn at ClickZ wrote an article that resonated with me. He believes that there is a conflict between creativity on the one hand, and standards on the other. This is especially true online. Our industry has done countless studies showing what works and what does not work online. However, when every website starts working, behaving, and looking the same, how do you differentiate? How do you show that you're innovative?
This is something that Abstract Edge has managed to do pretty well throughout the years, but it can be a struggle. The right answer is to find a balance, and to look for ways to be creative within the constraints of knowing and understanding best practices.