Richard Edelman (the CEO of the world's largest independent PR firm) writes about what he calls the "Me2 Revolution". His argument, in a nutshell, is that since people trust their friends, families and peers a heck of a lot more than they trust corporate or government communications, it's critically important to allow employees to speak directly with the marketplace through technologies like blogs and podcasts.
It's amazing how it's only now, after all these years, that the Cluetrain Manifesto is starting to take hold in corporate America. We still have a long way to go.
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