Perhaps an unfortunate theme in this post and the last, but yes, sex does sell. However, mainstream TV is pretty squeamish about how far an advertiser can go (the recent Go Daddy ads are really pushing the limits, IMO). Here is an example of an advertiser (Napster) who decided to create an ad that would NEVER get TV time, knowing full well that the viral nature of the Internet could make it popular. This ad is clever and funny, if perhaps not appropriate for the workplace. The 30-second spot maybe isn't dead after all, if it's used in innovative ways.