Your company has fans. Some of them are BIG fans.
They are the people who buy your product or service, again
They are the people who tell their friends about you. They
are your best sales people, really. Are you taking care of your fans? With all
of the choices in the world today, they won’t stick around forever if you’re
Are you aware that they talk to each other? In fact, the Internet is making it easier than ever for them to communicate. Are you participating in these conversations? Are you inspiring them? What do they want to talk about? What are they saying about you? What are they saying TO you? Do you listen? You can be sure that other people are listening.
Does what you are saying have emotive power? Can you inspire passion? Get people to sit up, interact, get involved and take action?
Do you help your fans forge relationships with other fans? Are you aware of how powerful that is?
Ultimately, the goal of any marketing strategy is to help facilitate profitable relationships. Abstract Edge brings a unique point of view to online marketing campaigns. We feel that the best kind of outreach occurs when your customers are the ones promoting your brand. There has never been a better medium for empowering customer brand evangelists than the Internet. It is the ultimate grassroots marketing channel, and a huge competitive advantage for organizations that take advantage of its full potential.