Pete Stein, Avenue A/Razorfish's GM, penned an article in iMediaConnection describing some of things web developers should think about when creating websites. He writes:
- For starters, when you're designing your website and/or making your marketing plan, you can no longer consider your site an entity unto itself. You need to design for Google. You need to design for a world where some users come in through the front door and some come in through the side door, the back door, or even over the transom.
- Next, you need to consider Google your friend, a friend who regularly sends you a customer. You need to listen to your friend so you can plan for your new customer's arrival.
- Last, this type of planning must become a standard part of your marketing communications planning.