Nick Dynice boils down New Marketing (or Brand Interactivism) concepts into a simple formula. While not complete, the simplicity is nice.
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About Scott
Scott is the co-founder and managing partner at Abstract Edge, a creative digital agency that provides online marketing, brand-focused design and technology services to organizations with serious content publishing needs.
Hi Scott.
I left out the technical nuances, the 95 theses in Cluetrain, and the 25 or so blogging rules in Naked Conversations, but I think I got to most of the major points.
Posted by: Nick Dynice | June 21, 2006 at 05:19 PM
Thanks Nick for visiting! I agree - you've broken this down into its simplest components. I have a tendency to want to overcomplicate things. The clarity of your analysis is appreciated.
Posted by: Scott Paley | June 21, 2006 at 05:26 PM