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It appears that the savviest major marketers like P&G, Unilever and Microsoft are finally coming around to the idea that the money spent on a SuperBowl ad could be put to better use...
Posted at 09:27 AM in Online Marketing | Permalink
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Scott is the co-founder and managing partner at Abstract Edge, a creative digital agency that provides online marketing, brand-focused design and technology services to organizations with serious content publishing needs.