Online Magazines... We're Not Quite Dead Yet!

Media Daily News reports that magazine web sites, against conventional wisdom, are truly thriving online. While article after article has been coming out suggesting that the magazine industry is dying, it appears not to be true - at least not today...

These figures mean that magazine Web sites reached almost 42% of the total U.S. online population of about 160 million in the fourth quarter, an increase of 7.1% over last year's reach.

These users generated 434.4 million visits in the fourth quarter--up 12.3%, while time spent increased 5.5% to an average 1.78 billion minutes per month, implying an average visit duration of just over four minutes.