Search is Easy, But Good Search is Hard

I'm knee-deep in a search-related project. No, I don't mean search engine optimization (SEO) like trying to improve organic rankings on Google or Yahoo. I don't mean search engine marketing (SEM) or pay-per-click advertising such as Google Adwords.

I mean developing a search engine that will help users of a website find relevant content. It's not a trivial problem, but it's interesting. As we develop this out, I intend to post some of our thinking here.

In the meantime, I saw an article about search issues on Facebook today and thought it relevant, especially considering it's election day.